30,000+ fans converge on downtown El Paso for this annual celebration of hip-hop, electronic, and indie rock. The Texas festival prides itself on a mix of nationally acclaimed and up-and-coming music acts. Dos Equis Brought the Rockstar activation giving the consumers a virtual experience and becoming the rockstars of the show.

Dos Equis program for an engaging sampling activations in order to educate consumers around the “ Keep it Interesante” campaign at The Neon Desert Music Festival taking place in Downtown El Paso, Texas.