Formula 1 Experience

Formula 1 is a thrilling sport combining speed, skill, strategy, and teamwork. Heineken USA and Dracko capitalized on the global fan base visiting Austin, Texas, during these races to promote Heineken 0.0 through the “Now you Can” campaign. This collaboration involved event planning, setup, brand ambassadors, guerrilla marketing, product sampling, and education. They distributed 60,515 Heineken 0.0 samples and interacted with around 80,000 attendees during the event.


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