Dracko partnered with Ragasa and its associated brands, namely “Nutrioli,” “Oli,” and “Ave,” to create a highly impactful experiential program. This program was designed to enable consumers to interact with various products from the portfolio, ultimately leading to increased trial, heightened brand awareness, and improved sales. In this endeavor, Dracko efficiently coordinated numerous demo events within prominent Hispanic market retail outlets across Dallas and Houston. Furthermore, Dracko played a pivotal role in facilitating expansion into the mainstream market by establishing a presence within Kroger and Foodtown stores. Through close collaboration, Dracko and Ragasa worked together on the production of point-of-sale (POS) assets, enhancing the overall quality and effectiveness of the demo events.